Best of 2017

1. Campaign of the Year

Winner
Edelman

Dove #MyBeautyMySay

In today's society, it has become acceptable to judge women by their appearances instead of their accomplishments. To expose and reverse this trend, Dove implemented a 2-part campaign that seized upon real-time commentary and relevant moments to illustrate the unrealistic and unfair limits placed on women (by peers and the media). Dove rallied a social media movement in summer 2016.
IBM

Connecting with Consumers through Cognitive Creativity

Highwire Public Relations, Text100
IBM Watson has evolved from game show champion to business transformer, but skewed views of artificial intelligence leave consumers anxious about its use in society. IBM took a new, softer approach to connecting consumers with AI by showing how Watson can augment human creativity. The Cognitive Creativity campaign made Watson more relatable within the contexts of food, movies, fashion and music.
Whirlpool

Care Counts™ Laundry Program

Ketchum
The Care Counts™ laundry program started with the installation of a washer and dryer in 17 schools and resulted in dramatic increases in student attendance, motivation and performance, generating 409+ million earned impressions, the attention of policy makers, and a waiting list of interested schools.

2. Agency of the Year

Winner
FleishmanHillard

FleishmanHillard Agency of the Year 2017

FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries.
Cohn & Wolfe

Cohn & Wolfe: North America Agency of the Year 2017

Cohn & Wolfe
Cohn & Wolfe, a global communications agency, builds brands & corporate reputations through an uncompromising commitment to creativity. Headquartered in NYC with more than 50 offices worldwide, Cohn & Wolfe’s world-class integrated communications capabilities have attracted top brands around the world & led to numerous Cannes Lions, Clios, Eurobest, Global SABREs & Global PRWeek Awards, as well as Agency of the Year & Best Place to Work honors. Cohn & Wolfe is part of WPP.
Singer Associates, Inc

Singer Associates, Inc.

Singer Associates, Inc.
Singer Associates’ mission is creating winning strategies and developing campaigns and actions that result in victories for our clients in real estate, environmental issues, regulatory affairs, litigation, labor disputes, transportation, politics, healthcare, hospitality, recycling, industry, major infrastructure developments and other critical issues.

3. Communications Team of the Year

Winner
De Beers Canada

De Beers Canada External & Corporate Affairs Team

Our team is comprised of just three full-time positions: the Head of External & Corporate Affairs, Communications Superintendent and Communications Specialist. The team delivers all media relations, internal/external/executive communications, public relations, public affairs, event management, brand management and corporate social investment for all De Beers mining and support functions in Canada. All plans and activities are developed in-house, there is no budget for consultants or agencies.
Elizabeth Arden

Elizabeth Arden Public Relations Team

Elizabeth Arden, the global prestige beauty products company, has an internal Communications Team of three that manages Global PR, US PR, Corporate PR, US Social Media, Crisis Communications, and Talent Management. The team is responsible for all Global PR strategy, global press tours and international coordination to ensure consistent execution in all markets worldwide.
FIS

Payments Engagement

The Payments Engagement communication team is a part of the Global Retail Payments division of FIS. Our team was formed in the final days of 2015, due to a reorganization as the result of the corporation's largest ever acquisition. Since then, we have worked to build a cohesive communications team and extend that mentality into our division as a whole, working to establish a common and close-knit culture throughout the organization.

4. Technology & Consumer Electronics

Winner
CyberLink

Binge Watching to Victory: How to break a world record and launch CyberLink’s PowerDVD to mainstream audiences

Diffusion PR
In order to successfully launch CyberLink’s PowerDVD and move beyond traditional trade press targets to make a topical and memorable splash in the media, Diffusion PR successfully broke and set the Guinness World Record for Binge Watching at 94 hours. The launch garnered over 200 pieces of coverage, 466M+ media impressions and far surpassed original campaign goals and objectives.
Adobe

Bringing Top Marketers Together to "Experience Business" at the 2016 Adobe Summit

Adobe Summit is Adobe’s annual digital marketing conference focused on the future of marketing and business transformation. By leveraging Summit as a platform to highlight Adobe’s product innovations and customers’ success, and utilizing key industry moments in the months leading up to the event, the campaign generated 595 stories globally, 427 million social impressions and 47,000 social posts.
Zebra Technologies

Seeing the Black and White in a World of Grey -- Burson-Marsteller and Zebra Technologies

Burson-Marsteller
For more than 40 years, Zebra Technologies Corporation has been recognized as an industry leader in barcodes, enterprise printing and asset tracking. Burson-Marsteller (B-M) partnered with Zebra to help shift its corporate perception from a traditional printing and scanning company to a leading provider of Internet of Things (IoT) solutions.

5. Finance

Winner
Bank of America

Bank of America: Research, Relationships and Resources for Small Business

Burson-Marsteller
Bank of America (BofA), in partnership with Burson-Marsteller, worked to bolster the BofA small business segment at the national and local levels, win the minds of clients and influencers, and make small businesses stronger through a series of thought leadership initiatives punctuated by real conversations with clients, prospects and influencers.
SAP

SAP Finance: Countdown to IFRS Doomsday

PAN Communications
In the face of an evolving regulatory landscape, PAN’s client – SAP, sought to increase visibility around its Regulatory Accounting and Reporting solution. The team launched an aggressive two-pronged campaign that drove news and thought leadership coverage and ultimately led to a 25% increase in product downloads for SAP.
State Street Corporation

Investing Capital to Create Change: State Street’s SHE Gender Diversity ETF Campaign

State Street Global Advisors sought to address gender inequality by providing investors an opportunity to create change with capital through a new gender diversity ETF, SHE. The cross-communications campaign had a two-part objective: 1. Engage investors and create a call to close the gender gap through investing 2. Expand its profile and reach new audiences through earned media coverage

6. Health

Winner
Leo Burnett

Like A Girl Emojis

MSLGROUP
The Always #LikeAGirl campaign was launched in 2014 with the mission of stopping the drop in confidence that girls experience during puberty. In 2016, we were tasked with continuing the global movement that the initial Always #LikeAGirl film set in motion. New Emojis were authorized by The Unicode Consortium and are currently available on mobile devices around the world.
Cigna

For The First Time Ever, TV Doctors Save Real Lives!

Edelman
TV Doctors of America plays on America’s love of medical dramas and links it preventive care. The campaign allows TV doctors to help encourage people to go to the doctor, know their health indicators and take control of their health. The campaign earned one billion impressions, $3.8 million in AVE, and correlates to a real increase in checkups, showing that it actually changed consumer behavior.
Health First

"It's a Nurse" Video

This video features a letter written to Health First nurses from a mother who lost her son at one of our hospitals. We took photos of nurses in action at all four Health First hospitals. The video has exceeded our expectations with social media buzz, local and national media attention and most importantly, recognition among our nursing staff, reminding them just how important they are.

7. Lifestyle & Culture

Winner
Paramount Pictures

Star Trek Beyond home entertainment release

To promote the home entertainment release of Star Trek Beyond the publicity team went where no one has gone before by teaming up with NASA and the International Space Station for an out-of-this-world stunt. First the film was beamed aboard the ISS for the crew to enjoy, then actor/writer Simon Pegg spoke with astronaut Kate Rubins aboard the station, generating massive global exposure.
Canadian Tire Corporation

Canadian Tire's Red Door

Influxis, wonderMakr Ltd.
As part of Canadian Tire’s sponsorship with the Canadian Olympic Committee, Canadian Tire developed “The Red Door to Rio”: two physical door structures that facilitated a life-size, real-time audio/video interaction via live-streaming. The Red Doors connected families, friends and fans of Olympians in Canada with athletes in Rio – across a distance of more than 8,000 KM.
Leo Burnett

Like A Girl Olympics

MSLGROUP
Always embarked on the #LikeAGirl campaign after uncovering the insight that more than half of girls experience a drop in confidence during puberty, and many never fully recover. In keeping with the campaign objective to establish #LikeAGirl as a trusted campaign, the premium partnerships that shaped this campaign had a significant impact on girls around the world.

8. Science & Education

Winner
BASF Corporation

Creating Chemistry in our Communities - BASF Corporation

BASF works to create chemistry in our communities by building awareness of chemistry's role in daily life and encouraging students to pursue science. BASF focuses on science education realizing that today's students will be the thinkers, innovators, and leaders of the future. Since its North American launch in 2010, BASF Science Education has reached 389,021 individuals.
Genentech

"Two Scientists Walk Into a Bar" Podcast

Weber Shandwick
From cancer vaccines to why we feel pain, Genentech scientists are tackling some of the biggest challenges in biology. In October 2016, we launched the first podcast by a biotech company, “Two Scientists Walk Into a Bar,” to share this research with the world. To date, the series received 115 five-star iTunes ratings, nearly 35,000 downloads and praise from scientists, employees and media.
Lipscomb University College of Business

Build What You'll Become

FoxFuel Creative
Campaign development for Lipscomb College of Business: When you were younger, you knew who you wanted to be; someone who builds, who creates, who leads. Lipscomb is here to help you advance in your career as we offer the education and experiences from professors and mentors to help you build what you'll become.

9. Travel & Tourism

Winner
WestJet

WestJet Christmas Miracle: Fort McMurray Strong

Edelman, studio m
In December, Edelman worked with WestJet to help launch its fifth annual Christmas Miracle Campaign with a multi-faceted media relations program designed to showcase the caring corporate culture of WestJet, highlight its investment in the Fort McMurray community and ultimately, drive people to WestJet’s owned channels to view its latest marketing video – Fort McMurray Strong.
Alamo Rent A Car

Alamo Rent A Car Uncovers Vacation Shaming Among Millennials

FleishmanHillard
Alamo Rent A Car rarely has new news to report, making it a challenge to stay connected with its target audience of family travelers. To meet this challenge, Alamo and FleishmanHillard uncovered the dirty secret that prevents millions from their vacation days - vacation shaming - and teed it up in a cultural barometer survey and compelling storylines that caught the attention of national media.
Marriott International

Marriott Hotels M Beta Launch

GREY New York
Marriott Hotels created M Beta, an innovation lab that functions as the world’s first hotel in “live beta,” and wanted to make a big splash in media; however, new hotel properties pop up every day. To demonstrate how this hotel was different, we created an engaging, two-day immersion event that went beyond a traditional hotel opening, showcasing Marriott’s vision for the “Hotel of the Future.”

10. Food & Beverage

Winner
Hill & Knowlton Strategies

The Heritage of RAGÚ: Ingredients of Great Taste

Hill & Knowlton Strategies
For the launch of the new RAGÚ Homestyle sauce, H+K was tasked with driving awareness and changing the perception of the brand with consumers and media. H+K coupled a two-pronged spokesperson strategy with amplification tactics and media relations around a moment-in-time launch event. Coverage reached an audience of over 215M and included key messaging helping to change perceptions and drive sales
Nonni's Foods

Beauty Bar at New York Fashion Week

Hill+Knowlton Strategies
In 2016, H+K supported Nonni’s Foods sponsorship of the Beauty Bar event at Fall Fashion Week 2016 in New York City, an exclusive media and influencer sampling event designed to allow VIPs to unwind during the week-long fashion celebration.
Punch Bowl Social

Punch Bowl Social Media Relations and Social Media Campaign

Feed Media
Feed Media (Based in Denver, CO USA) represents Punch Bowl Social (PBS), an “eatertainment” concept founded in Colorado in 2012. Feed Media aimed to achieve ongoing brand awareness, significant media coverage, successful launches of two new locations, and increased sales for PBS through a comprehensive communications campaign for the national brand as well as in 8 markets nationwide.

11. Public Sector

Winner
National Ballet of Canada, Toronto Transit Commission

We Move You Campaign

The ‘We Move You’ campaign was a joint marketing initiative promoting the importance of arts, culture and public transit in Toronto. Both the TTC and The National Ballet of Canada share the ability to move our audiences – physically and emotionally. The campaign approach and tagline ‘We Move You’ speaks to the world-class experience of Toronto in both our transit system and arts and culture scene.
Leo Burnett

Like A Girl Emojis

MSLGROUP
The Always #LikeAGirl campaign was launched in 2014 with the mission of stopping the drop in confidence that girls experience during puberty. In 2016, we were tasked with continuing the global movement that the initial Always #LikeAGirl film set in motion. New Emojis were authorized by The Unicode Consortium and are currently available on mobile devices around the world.
Los Angeles County Registrar-Recorder/County Clerk

Make Your Mark

Our office administers elections in the largest jurisdiction in the country.Our Make Your Mark campaign focused on encouraging the 1.2 million unregistered residents to register to vote and take part in the election this year by making their mark both literally and figuratively. The campaign was county wide and included the digital space as well as social media, TV and radio.

12. Multi-Channel Communications

Winner
National Ballet of Canada, Toronto Transit Commission

We Move You Campaign

The ‘We Move You’ campaign was a joint marketing initiative promoting the importance of arts, culture and public transit in Toronto. Both the TTC and The National Ballet of Canada share the ability to move our audiences – physically and emotionally. The campaign approach and tagline ‘We Move You’ speaks to the world-class experience of Toronto in both our transit system and arts and culture scene.
SHIFT

Cultivating Influence: Identify, Reach, and Engage Influencers

SHIFT
Capturing and holding the attention of consumers is an obstacle that most modern day marketers and agencies face. This problem caused us to ask, how does SHIFT offer a service to clients that is truly different from competitors and presents a proven way for companies to use and measure social influence? As a result, the “Cultivating Influence” keynote speech and framework/service was born.
Scott Brand/Kimberly-Clark

The Scott 1000 Road Trip

Ketchum
Scott 1000 set out to discover how far five famous YouTube families could go (and how many memories they’d make) with only ONE roll each of America’s Longest-Lasting toilet paper. One RV would make the cross-country journey along America’s longest highway, I-90. The campaign delivered above average engagement on the families’ road trip social content driving more than 17 thousand engagements.

13. Viral Communications

Winner
DonorsChoose.org, Group Gordon

Making Every Day the #BestSchoolDay

In March 2016, Group Gordon and DonorsChoose.org, along with 50+ influential celebrities, philanthropists, and business leaders, challenged Americans to support classroom projects to make it the #BestSchoolDay for schools in their communities. Our efforts created a media storm and inspired 33k+ individual donors to raise $16.8 million, making it the largest single day in DonorsChoose.org history.
Scott Brand/Kimberly-Clark

Scott Tube-Free Impact-FULL Crash

Ketchum
Ketchum was challenged to create news for Scott Tube-Free, a product that had been in market for six years, to actualize d the sheer waste that toilet paper with a cardboard core creates. A series of stunt-style videos with YouTuber Roman Atwood helped dramatize this point in a way that would catch the target’s attention and make her believe that even small efforts can make a meaningful impact.
Sony Music Latin

#CNCOGo

Landmrk
To support the release of CNCO’s debut album, ‘Primera Cita’, Sony Music Latin used the Landmrk platform to create #CNCOGO - the band’s very own take on ‘Pokémon GO!’. Listening hotspots were positioned on an interactive map, and fans rushed to these locations to unlock their first listen of ‘Primera Cita’. The response was immediate: fan-generated content skyrocketed, Facebook impressions doubled

14. Internal Communications

Winner
Cox Enterprises, Inc.

Recasting the Image of the Cox Employee Relief Fund

A multimedia employee communications campaign to rebrand, re-launch and reinvigorate the Cox Employee Relief Fund.
DuPont

DuPont’s Journey to Three: Driving Performance Through Ambiguity with Employee Communications

Gagen MacDonald, Think Marketing
In late 2015, DuPont announced its intent to merge with Dow; a large-scale cost restructuring; and a new CEO. To empower leaders and engage employees around the change journey, DuPont partnered with Gagen MacDonald and Think Marketing. Results revealed that employee/leader engagement increased throughout 2016, enabling stronger business performance and consistently high retention levels.
LG Electronics North America

LG4Me: Employer Brand

Dancor Solutions
The LG4Me campaign’s purpose was to unify all Employee HR communications under one identifiable brand with an ultimate goal to inform, educate and inspire LG employees to live by the “Life’s Good for Me” employer brand motto across the LG Electronics organization. The LG4Me employer brand, platform and campaign was launched in November 2016 beginning with “2017 Employee Benefits Open Enrollment".

15. Crisis & Issues Communications

Winner
PAN Communications

Dyn’s 10/21 DDoS Attack Crisis

On Oct. 21 Dyn was hit with a series of cyberattacks that resulted in its customers - top sites like Twitter and Netflix - experiencing major outages. Immediately, news sites were reporting on the outages. PAN provided strategic counsel to Dyn and worked with them to be as transparent as possible. PAN arranged two press conferences with top journalists from the WSJ, NY Times, AP, etc.
Ascension

Ascension’s Diversity and Inclusion Campaign

FleishmanHillard
Ascension’s mission is to provide compassionate, personalized care for all, especially those affected by poverty. Through a series of 10 op-eds, Ascension reached out to the African-American community to address their unique healthcare needs. Leveraging a partnership with the National Newspaper Publishers Association, Ascension was able to reach 20.1 million readers per week.
Bank of America

Rewriting the Narrative – Elevating Bank of America’s Leadership Through Exploration of Modern Homebuying Trends

Burson-Marsteller
Burson-Marsteller, working with Bank of America, set out to elevate the Bank’s reputation and establish the brand as a thought leader by developing a survey, which examined the attitudes of the modern homebuyer. The inaugural Bank of America Homebuyer Insights Report exceeded expectations, positioning the Bank as an expert among current and prospective homebuyers and housing influencers.

16. Storytelling

Winner
Whirlpool

Care Counts™ Laundry Program

Ketchum
The Care Counts™ laundry program started with the installation of a washer and dryer in 17 schools and resulted in dramatic increases in student attendance, motivation and performance, generating 409+ million earned impressions, the attention of policy makers, and a waiting list of interested schools.
IBM

Connecting with Consumers through Cognitive Creativity

Highwire Public Relations, Text100
IBM Watson has evolved from game show champion to business transformer, but in the process, Watson became less visible to consumers. IBM took a new approach to connecting with consumers by showing how Watson can augment human creativity to have a positive impact on society. The Cognitive Creativity campaign made Watson more relatable within the contexts of food, movies, fashion and music.
WE Communications

Microsoft Connect Wave

Via a week-long campaign, MSFT wanted to establish Azure as the best cloud for developers, researchers & businesses building intelligent apps or doing AI. This included showcasing innovation with Visual Studio (VS), SQL Server and Azure, and new partnerships with the open source and AI communities, aiming to accelerate Azure and VS adoption. Executed with a budget of $150k and team of eight.

17. Content Marketing

Winner
Scott Brand/Kimberly-Clark

Scott Tube-Free Impact-FULL Crash

Ketchum
Ketchum was challenged to create news for Scott Tube-Free, a product that had been in market for six years, to actualize d the sheer waste that toilet paper with a cardboard core creates. A series of stunt-style videos with YouTuber Roman Atwood helped dramatize this point in a way that would catch the target’s attention and make her believe that even small efforts can make a meaningful impact.
Leo Burnett

Like A Girl Emojis

MSLGROUP
The Always #LikeAGirl campaign was launched in 2014 with the mission of stopping the drop in confidence that girls experience during puberty. In 2016, we were tasked with continuing the global movement that the initial Always #LikeAGirl film set in motion. New Emojis were authorized by The Unicode Consortium and are currently available on mobile devices around the world.
TBWA/Chiat/Day

Accenture Being Greater Than Initiative

Initial situation At Accenture, we firmly believe that organizations must embrace diversity and gender equality in order to attract the best talent and compete most effectively. Therefore, the company has pledged to grow the percentage of women it hires to at least 40 percent worldwide.

18. Brand Relationship

Winner
Kimberly-Clark/Kleenex Brand

Kleenex Commitment to Care

Facebook Creative Shop Studio, Geometry Global, GoodStory Films, J Walter Thompson New York, Ketchum, Mindshare, VML
Kleenex brand made a connection everyone could relate to: the fears, uncertainties and friendships that come with middle school. Partnering with the Yale Center for Emotional Intelligence we launched a social experiment to showcase how a gesture of care using Kleenex® Brand tissue could help students transitioning from elementary school to middle school face the challenges of a new school year
Ascension

Moving to a Unified Ascension Brand

FleishmanHillard
Ascension, the nation’s largest nonprofit health system, is becoming an integrated national system with a unified brand and mission. To support these efforts, Ascension launched a brand campaign that included stakeholder engagement, digital/social media and earned media. This resulted in a 10 percent increase in public awareness, 274,417 video views on Facebook and 41 earned media placements.
Leo Burnett

Like A Girl Emojis

MSLGROUP
The Always #LikeAGirl campaign was launched in 2014 with the mission of stopping the drop in confidence that girls experience during puberty. In 2016, we were tasked with continuing the global movement that the initial Always #LikeAGirl film set in motion. New Emojis were authorized by The Unicode Consortium and are currently available on mobile devices around the world.

19. Launch & Relaunch

Winner
CyberLink

Binge Watching to Victory: How to break a world record and launch CyberLink’s PowerDVD to mainstream audiences

Diffusion PR
In order to successfully launch CyberLink’s PowerDVD and move beyond traditional trade press targets to make a topical and memorable splash in the media, Diffusion PR successfully broke and set the Guinness World Record for Binge Watching at 94 hours. The launch garnered over 200 pieces of coverage, 466M+ media impressions and far surpassed original campaign goals and objectives.
Outrigger Resorts

Outrigger Resorts launches Signature Experiences

Outrigger Resorts introduced a collection of Signature Experiences – an array of unique local amenities and cultural programs – for discerning guests to immerse themselves in the distinctive sense of place of each of its iconic beachfront resort destinations. The launch success was realized in the number of visits to the site (45,665) and resulting bookings (1,360) bookings to date.
Telemundo, Telemundo

Telemundo's El Poder En Ti

In June of 2016, NBCUniversal Telemundo Enterprises launched “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido).

20. Corporate Responsibility

Winner
Whirlpool

Care Counts™ Laundry Program

Ketchum
The Care Counts™ laundry program started with the installation of a washer and dryer in 17 schools and resulted in dramatic increases in student attendance, motivation and performance, generating 409+ million earned impressions, the attention of policy makers, and a waiting list of interested schools.
Aflac

Leaving our Duckprints: Aflac Launches CSR Campaign

In 2015, Aflac launched a campaign to share the company’s history of “doing good” with internal and external audiences nationwide. The campaign successfully addressed the company’s commitment to CSR on four fronts: ethical business practices, workplace diversity, philanthropy and environmental sustainability, and culminated in a CSR report and the first ever Aflac-sponsored CSR survey.
Cigna

Away from Blame: Cigna’s initiative to fight the U.S. opioid epidemic

Edelman
Drug overdoses are the leading cause of accidental death in the U.S. As a leader in behavioral health, Cigna wanted to tackle the opioid use epidemic head-on, which is demonstrated in its Away from Blame campaign. The campaign highlights the need for a modernized approach to treating substance use disorders and further raises the visibility of Cigna’s differentiated behavioral health offerings.

21. Event & Experiential Marketing

Winner
Samsung

Samsung 837 Launch

PMK BNC
Samsung 837 is a brand new, first of its kind flagship where technology and culture come together in a way that's never been done before. Samsung 837 represents a shift from technology and features to experiences and value, the consumer experience of the future - one about interaction versus transaction. It is not a traditional retail space. If anything, it can be described as the "unretail".
Hill + Knowlton Strategies

Victory: Invictus Games Orlando 2016

As the Invictus Games came to the U.S. for the second annual competition, H+K developed and implemented a robust communications program designed to showcase the power of sport in the rehabilitation and recovery of injured servicemen and women. Through national news, video content and social media - we brought the unconquerable spirit of the athletes into every living room around the country.
Samsung

NYFW @ Samsung 837

PMK BNC
New York Fashion Week landed at Samsung 837 with ten fashion-packed events. Consumers as well as Fashion’s & Hollywood’s elite made the partnership an overwhelming success. More than 4.4K guests visited the flagship taking in the best of fashion, beauty, music and technology. With nearly 2B PR Impressions and 81M Social Impressions NYFW @ 837 resulted in the most buzzworthy partnership to date.

22. (Integrated) Annual Report & CSR Report

Winner
American Cleaning Institute

American Cleaning Institute (ACI) 2015 Sustainability Report

CooperKatz, Framework LLC
In October 2015, the American Cleaning Institute (ACI), a non-profit trade association representing U.S. cleaning product makers and suppliers, released its biennial Sustainability Report, highlighting e its commitment to fostering sustainability across the $30 billion cleaning products industry. The Report also includes the results of its first-ever materiality assessment.
Adobe

Empowering Today's Digital Marketers with Leading Adobe Reports and Actionable Data

Through regular distribution of Adobe Digital Insights (ADI) reports, Adobe helps marketers gain actionable insights needed to grow their businesses. To raise awareness of Adobe’s data business, ADI reports tap into the 90 trillion transitions and 4.1 trillion media requests Adobe handles through its marketing cloud and are recognized by press as the most comprehensive in the industry.
PSP Investments

ENERGIZING A TRADITIONAL ANNUAL REPORT

The appointment of a president & CEO in 2015 led to organizational changes and a new strategic vision supporting the corporation’s growth strategy and worldwide visibility. This gave a new impulse to PSP’s communications and for his first annual report (“AR”) the CEO wanted the 2016 edition to reflect the organizational and cultural changes put into place.

23. Internal Publication

Winner
FIS

Payments Post

Global Retail Payments, an FIS division, had been through three reorganizations in only four years, and a vehicle was needed to bring together people from what had started out as seven departments at two different companies. The Payments Post is a monthly internal publication designed to connect, inform and inspire the 5,500 people in FIS’ Global Retail payments division.
Colliers International, Colliers International, Colliers International

The Spectrum Newsletter

The Spectrum is Colliers International Canada's quarterly printed newsletter featuring employee-authored stories that demonstrate and reinforce our company's values and strategy. An effective platform for sharing our company's vision and success and highlighting our people's achievements, this publication helps foster our collaborative culture and drive overall employee engagement.
Hewlett Packard Enterprise, Hewlett Packard Enterprise

Launching a new company with a 75 year old history

Redesign the employee communications experience for the newly launched Hewlett Packard Enterprise (HPE) company with over 200K employees around the world. Re-imagine our internal digital channels with improved user experience, content, functionality, content and promotion to drive further engagement with our employees.

24. External Publication

Winner
Danfoss

Danfoss Solutions Magazine

With a well-established brand in Europe and around the world, Danfoss’ strategy in North America—its largest market—focuses on its wealth of engineering and technology expertise. Solutions magazine was developed to provide customers and stakeholders with educational insights on industry mega trends, as well as case stories that showcase ways Danfoss technologies are already making an impact.
American Cleaning Institute

American Cleaning Institute (ACI) 2015 Sustainability Report

CooperKatz, Framework LLC
In October 2015, the American Cleaning Institute (ACI), a non-profit trade association representing U.S. cleaning product makers and suppliers, released its biennial Sustainability Report, highlighting e its commitment to fostering sustainability across the $30 billion cleaning products industry. The Report also includes the results of its first-ever materiality assessment.
American Medical Association

Redesigning a Media Destination with Physicians in Mind

Through its improved digital news platform, AMA Wire, the American Medical Association (AMA) is working to better meet the needs of physicians as they navigate today’s health care landscape. Once a simple blog, AMA Wire is now a go-to informational resource for physicians, residents and medical students by giving them content that is easy to find, access, digest and share.

25. Film & Video

Winner
IBM

IBM 360 Video: Research Labs

IBM decided to offer followers a 360 degree window into the IBM Research Labs in Yorktown Heights, New York, through a series of three videos. Facebook promoted the first film without our encouragement or participation, driving close to 1M views within the first few days of release. The second film drove nearly 1M views within 3 days.
TD Bank Group

So What is Agile?

This video was created to educate our technology employees about a complex approach to software development. What could be more fun and engaging than a puppet who is an "Agile" expert! It has since gone viral within TD Bank and made Agile an easier (and altogether more enjoyable) concept to grasp.
USI Insurance Services

The USI ONE Advantage

What truly distinguishes USI as a premier insurance brokerage and consulting firm is the USI ONE Advantage®, a game-changing value proposition that delivers clients a robust set of risk management and benefit solutions with bottom line financial impact. The USI ONE Advantage video is a powerful tool that demonstrates what better looks like and how we are different than our competitors.

26. Website

Winner
American Medical Association

The Convergence of Content, Technology and Design to Meet the Digital Demands of Physicians

To better meet the needs of physicians and physicians-in-training, the American Medical Association (AMA) redesigned its corporate website to help medical students make informed decisions; support residents with work needs and long-term career planning; and enable physicians to build the life and career that they aspire for.
Black Knight Financial Services

Black Knight Financial Services - Internship Website

The updated Black Knight internship site provides a streamlined, functional place where prospective interns can learn more about our company, benefits and culture, and easily apply for an open position.
PAN Communications

PAN Communications Redesign: a horizontal scrolling design that will guarantee a unique visitor experience

PAN launched a new website with a horizontal scrolling design that will guarantee a unique visitor experience. The site’s layout features a distinctive, innovative approach – one which better reflects the Agency’s vision and overall integrated marketing and PR services. In addition, the new site showcases a variety of features, easily allowing users to access the abundant library of resources.

27. Microsite

Winner
Science Applications International Corp. (SAIC)

SAIC Launches Microsite Campagin

SAIC launched the Ingenuity Microsite in December with the goal of emphasizing our enterprise priorities and to offer visitors an interactive experience to learn more about all SAIC has to offer. The microsite is managed by Communications, each page has been developed in total partnership with the enterprise. The microsite aligns our support to our company’s priorities to help build the business.
Aflac

Aflac CSR Report Hub

Aflac revamped its presentation of the 2015 Corporate Social Responsibility Report by creating a dedicated online hub. The microsite offered increased accessibility to data, a more visual user experience with added videos and photos, and served to organize report findings according to four areas of focus: ethics, workplace diversity, philanthropic initiatives and environmental sustainability.
PSP Investments

ANNUAL REPORT GOES DIGITAL

In 2015, our President & CEO was appointed to accelerate PSP’s growth, with a new focus on global partnerships that required more visibility worldwide. This gave PSP a new impulse, leading to more dynamic communications of our vision and successes, including the 2016 200-page annual report. The CEO wanted the 2016 edition to reflect organizational changes and PSP’s new strategic vision.

28. Social Media

Winner
Leo Burnett

Like A Girl Emojis

MSLGROUP
The Always #LikeAGirl campaign was launched in 2014 with the mission of stopping the drop in confidence that girls experience during puberty. In 2016, we were tasked with continuing the global movement that the initial Always #LikeAGirl film set in motion. New Emojis were authorized by The Unicode Consortium and are currently available on mobile devices around the world.
Better Medicare Alliance

Better Medicare Alliance

APCO Worldwide, APCO Worldwide
BMA needed to educate and mobilize seniors during the 45-day Medicare regulatory period. To empower these seniors to influence their policy makers, APCO initiated a social media awareness campaign with multimedia content. As a result, more than 400 seniors submitted letters to the editor to their local newspapers through our digital advocacy platform, 47% of whom took the action through Facebook.
Kimberly-Clark Corporation

Welcome Original Thinkers Talent Acquisition Campaign

Relish Marketing
In the quest to attract the best talent in a tight job market, Kimberly-Clark created the Welcome Original Thinkers campaign – anchored by a Buzzfeed-style quiz and new dedicated career site. This campaign is designed to engage top Millennial candidates with Kimberly-Clark, its recruiters and Millennial employees, and to showcase the charms of living in Neenah, WI.

29. Recruiting Campaign

Winner
Kimberly-Clark Corporation

Welcome Original Thinkers Talent Acquisition Campaign

Relish Marketing
In the quest to attract the best talent in a tight job market, Kimberly-Clark created the Welcome Original Thinkers campaign – anchored by a Buzzfeed-style quiz and new dedicated career site. This campaign is designed to engage top Millennial candidates with Kimberly-Clark, its recruiters and Millennial employees, and to showcase the charms of living in Neenah, WI.
ATI Physical Therapy

Be Remarkable: Recruitment During an Industry Staffing Crisis

Burson-Marsteller
Be Remarkable focused on recruiting physical therapists for ATI Physical Therapy, following fast growth and 100+ new clinics nationwide. ATI turned to Burson-Marsteller for support in developing a campaign that would speak to the purpose and passion of physical therapists, encouraging them to join ATI for their career, and offset the industry-wide shortage of physical therapists.
CA Technologies

Bring What You Bring

John McNeil Studio, SWIRL
The Bring What You Bring campaign showcases CA Technologies as a modern company with a diverse and talented workforce. We celebrate our authenticity and our uniqueness. For this recruitment campaign, we demonstrate that we’re not just looking for the classic coder. We’re looking for people who bring their smarts, their savvy, their opinions, and their own personal brand of brilliance.

30. Employer Branding

Winner
Cisco

Employer Branding on Snapchat - WeAreCisco Take Overs Take Over Snapchat, and Times Square!

Cisco's award-winning Talent Brand team launched the WeAreCisco Snapchat account in May of 2015 with daily employee takeovers, and caught the industry's eye. Metrics (and press) followed, and the NASDAQ asked for Cisco's employee takeovers to takeover its account (& Time's Square) for Techie's Day. Now with 4M minutes viewed & 2 job offers made in 7 months, it's a go-to channel for employer brand.
LG Electronics North America

LG4Me: Employer Brand

Dancor Solutions
The LG4Me campaign’s purpose was to unify all Employee HR communications under one identifiable brand with an ultimate goal to inform, educate and inspire LG employees to live by the “Life’s Good for Me” employer brand motto across the LG Electronics organization. The LG4Me employer brand, platform and campaign was launched in November 2016 beginning with “2017 Employee Benefits Open Enrollment".
TD Bank Group, TD Bank Group

Very Innovative People (VIP) Campaign

We set off to expand our brand footprint, proving the unthinkable, that TD is the place for Very Innovative People…because banking is innovating. Through internal storytelling we engaged top tech innovators in TD while building our brand as a top tech talent employer externally.

31. Employer Video

Winner
NCR, NCR, NCR, NCR, NCR

Seize the Everyday

Scribe
The “Seize the Everyday” video is a "feel-good" video that encourages new hires to make the most of every moment at NCR. It highlights personal accomplishments, showing confidence in employees working at NCR. NCR wants to recruit those that contribute to our essence (trusted, innovative, vibrant, agile). They are ready for anything and excited about the future that is in store for them at NCR.
Insperity

Insperity: 30 Years of Momentum

This video was produced to kick-off Insperity’s 2016 Sales & Marketing Convention, themed “30 Years of Momentum.” Narrated by Insperity’s founders, this video outlines the history, culture and challenges faced while growing from a small office in 1986 to a 2.6 billion dollar business in 2016. These challenges are related to the challenges faced by Insperity’s clients and directly to our mission.
Virgin Pulse, Virgin Pulse, Virign Pulse

Launch of New Corporate Values (post merger)

With the merger of 3 business almost 1 year ago now, we set out to consolidate our combined culture on a newly created set of values. To support their launch, we created a video of team members, which we wanted to embody the core of who we are, and how we feel about our business. The video has become a core part of our values commitment and identity, is used frequently, and is much loved.

32. Canada

Winner
APEX (on behalf of Walmart), Walmart Canada

Walmart Canada 2016 Public Relations

Walmart Canada and APEX PR develop strategic national PR programs every year to position Walmart as a source for quality affordable solutions for your life. The result in 2016 was a 43% increase in media stories and a 39% increase in media coverage, which resulted in the first time the team broke 1 billion media impressions.
APEX (on behalf of Walmart), Walmart Canada

Walmart Canada Discover 2.0 The Best of Fresh

Walmart Canada and APEX PR develop strategic national PR programs every year to position Walmart as a source for quality affordable solutions for your life. The result in 2016 was a 43% increase in media stories and a 39% increase in media coverage, which resulted in the first time the team broke 1 billion media impressions. This also contributed to maintaining market share over competitors.
Ledcor

Summit Air / Summit Helicopter Website Redesign

Pace Creative Group
Summit Aviation, the 3d largest aviation company in the Canadian Arctic, wanted to revamp its two websites - Summit Air and Summit Helicopters - with a more modern and clean design, add more customer info & link them together for convenience. The sister sites used the same IA, wire frame & design, so that navigation would be easy & familiar. Customer traffic increased, esp across platforms.