Best of 2016

01. Newcomer Agency of the Year

Winner

ENroute Communications - Newcomer Agency of the Year

FoxFuel Creative: Creative Digital Strategy

You Are Welcome/Pan American Games 2015

02. Agency of the Year

Winner

Cohn & Wolfe: Digging Deeper Internally to Imagine More For Our Clients

Singer Associates: The Small Agency Making a Giant Impact

03. Communication Team of the Year

Winner
Southwest Airlines

An epic year at Southwest Airlines

National Association of Manufacturers

National Association of Manufacturers Communications Department

Spin Master Ltd.

Spin Master Communications Centre of Excellence

04. Automotive and Transport

Winner
Delphi, Delphi

Delphi Cross Country Automated Drive

Delphi executed a program that has never been done before--a fully autonomous drive across the U.S. from San Fran to NYC. This was North America's first and longest drive ever completed by an autonomous vehicle. Our biggest challenge....very short time frame (2 weeks), few resources (small staff) and small budget for this size of a campaign. Results: Global coverage of more than 1,000 stories
Daimler AG

Infinite Inspiration – World Premiere of the Freightliner Inspiration Truck

Oliver Schrott Kommunikation GmbH
For the first autonomously driving truck with road approval, the Hoover Dam became the world’s largest drivable stage. 60 high-performance beamers unfolded a visual firework on the surface of the dam. The impressive projection accompanied the Inspiration Truck on his first drive across the dam crest. The production reached half a billion people and received an entry in the Guinness World Records.
Divergent Motors

From Zero to 60 - Meet Blade

LMGPR
Divergent Motors was set to launch the company and introduce the world's first 3D-printed supercar at the O'Reilly Solid Conference in June 2015. The company, however, was in stealth and had no social media presence. With just three weeks to prepare, LMGPR conducted aggressive outreach, education and social media campaigns that resulted in worldwide media coverage for the startup.
PACCAR Parts

Kenworth and Peterbilt Monthly Campaign

FCB/RED
As champion of the trucking industry, PACCAR Parts supports their Kenworth and Peterbilt parts & service dealerships throughout North America via an omnichannel marketing program to drive sales using national communications customized with localized offers. PACCAR Parts controls their brands’ look and feel and allows dealerships to optimize and localize materials through a simple turnkey process.
Volvo Cars

Volvo Interception

Grey Advertising, WE Communications
On the biggest media day of the year, amidst great competition, one automaker emerged as the only one to trend on Twitter, nationally and globally

05. Energy

Winner
Eversource Energy

Eversource - Clean Energy Communities Program

Gaffney Bennett Public Relations (GBPR)
What started in 2012 with just 10 Connecticut (CT) communities pledging to commit to clean energy has burgeoned into a nationally-recognized program with nearly every CT city and town participating in 2015. A critical element in the success of this program: PR. The program, Clean Energy Communities, is an Energize CT initiative. Eversource oversees the program for 149 of the 169 CT municipalities.
Trelleborg Marine Systems

The Performance People

Stein IAS
Trelleborg Marine Systems supply marine polymer solutions to the energy sector and needed to turn the tide on competitors selling inferior equipment in an unregulated market.Stein IAS developed a content marketing strategy to address the needs of diverse audience groups, at each stage of the buyer journey. The Performance People campaign delivered a 27% growth in sales, blowing the objectives out

06. Technology and Consumer Electronics

Winner
MasterCard

A Selfie A Day Keeps the Fraudsters at Bay: MasterCard Asserts Leadership in Biometrics Space

“Stop making me try to remember things to prove I am who I am,” Ajay Banga, MasterCard CEO, declared at February’s White House Cybersecurity Summit, where MasterCard made a $20 million commitment to cybersecurity measures, including biometrics. Just a few months later, enter “Selfie Pay.” Tapping into a cultural phenomenon, MasterCard brought the next generation of payment technology to life.
Dell

#DellLounge Powered by Windows 10

Lacy Maxwell Productions
Dell needed significant awareness about their partnership with Microsoft's to launch their new OX software, Windows 10. Since this message was globally launching across many hardware systems, the program challenge was to showcase that the Windows 10 experience was better across Dell Hardware.
Epson America

Epson's Swimming In Ink

Walt & Company
Epson created an entirely new color printer category called EcoTank – printers that feature large ink tanks and not ink jet cartridges, providing up to two years of ink in the box. To launch EcoTank in North America, a powerful, two-phased campaign was developed to drive nationwide brand awareness for EcoTank as well as educate consumers about the vast cost savings and convenience EcoTank brings.
Nixplay

When a Picture Is Worth a Thousand Orders

Burson-Marsteller
This campaign was developed to promote nixplay’s Edge Frame, a Wi-Fi connected cloud digital photo frame, during a time when innovation in the digital photo frame market slowed to a crawl. Because of outreach/tier-1 media secured, the client attributed its 43% year-over-year increase in overall unit sales for the holiday season to PR, making 2014 nixplay’s most successful year in company history.
Whirlpool

Bringing Machines with Heart to CES

Consumer electronics trade shows are a techie’s paradise of gadgets. At CES 2015, Whirlpool’s goal was to stand apart as a bright, warm spot in a field of cold steel. With a creative platform, “Smart with a Heart,” Whirlpool showed a human touch to their smart home technology, and garnered #1 share of voice against tech titan competitors, 2,100 placements and a whopping 775 million impressions.

07. Telecommunications

Winner
Avaya

Translating Tech Campaign

FleishmanHillard
In 2015 Avaya was working to reposition itself as a 21st century tech leader and attract business decision-maker interest. FleishmanHillard developed a buzzword-blasting campaign that poked fun at business clichés and translated tech jargon. The campaign delivered over 23M impressions, 575K video views, record levels of social engagement and a 244% increase in traffic to the campaign microsite.

08. Finance

Winner
Citi

The Citi Progress Awards

The Progress Awards are Citi’s CEO-sponsored annual recognition program to promote and celebrate Citi’s mission of enabling progress. First introduced in 2014, the Awards reach more than 60,000 of Citi’s 220,000 employees and have exceeded expectations for participation and engagement. It has become a powerful program as Citi strengthens and sources its brand story.
AIG

AIG Haka 360˚ Experience

The Haka 360˚ Experience uses 360 degree video technology to take rugby fans closer to the haka than ever before, giving viewers the feeling of being on the field with the New Zealand All Blacks during their electrifying pre-match ritual. AIG created the fan engagement app to boost brand visibility and sentiment during the 2015 Rugby World Cup (RWC) with an innovative & memorable user experience.
Bank of America

Defining a Digital Leader – Elevating Bank of America’s Industry Leadership Through Exploration of Consumer Mobility Trends

Burson-Marsteller
In an effort to bolster Bank of America’s reputation as a digital thought leader, Burson-Marsteller developed the industry differentiating Trends in Consumer Mobility Report. Through an overarching analysis of consumer mobility trends, behaviors and attitudes, the Report engaged top-tier national media, garnering nearly 4,500 placements and more than 665 million impressions in less than four month
SPIRE Credit Union

SPIRE: Driven by Old-Fashioned Values

In an effort to build brand awareness and name recognition, SPIRE conceptualized and produced televised testimonials featuring a diverse group of real members having casual conversations with our CEO. The outcomes were authentic, unscripted testimonials, with our charismatic and approachable CEO, Dan Stoltz. The campaign culminated with the new slogan, “SPIRE. Driven by old-fashioned values.”
Visa

Visa #ChipReady Tour

FleishmanHillard
October 1, 2015 marked the beginning of the transition to EMV chip technology, the largest change in payment card acceptance in U.S. history. To spread the word the Visa brand team hit the streets of Washington D.C. with the #ChipReady Food Truck Tour. The chip themed truck interacted with over 1,200 cardholders and generated almost 2 million positive earned and social media impressions.

09. Health

Winner
Always Global Always-on Communications

Always #LikeAGirl: Bringing A Confidence Movement To Life #LikeAGirl

MSLGROUP
The first Always #LikeAGirl program was hugely successful in raising awareness and changing perceptions, so when Always found that 72% of girls feel society limits them, especially during puberty, we saw the opportunity to ‘walk the talk’ and create solid action to continue their mission, this time shedding light on the pressures girls face through a new social experiment, a Global Confidence Summ
A global health care leader

Take 2…Tell 2 for Stroke

APCO Worldwide
Stroke is the second leading cause of death, claiming a life every six seconds. A global health care leader approached APCO Worldwide to team on a campaign tied to World Stroke Day. In seven weeks, the team launched an integrated global stroke awareness campaign which used digital and social channels to drive media coverage, more than 60 employee events and external events in four major cities.
Genentech, Novartis Pharmaceuticals Corporation

CIU & You Campaign with Vicki Lawrence

Chandler Chicco Agency
CIU & You is an educational program supporting chronic idiopathic urticaria (CIU) patients. Novartis and Genentech partnered with the Asthma and Allergy Foundation of America and Comedienne Vicki Lawrence to reach a highly frustrated patient population looking for answers. The media campaign led to 60K+ website visits, 100s of positive patient comments, and 4.9K+ downloads of materials.
Not Impossible

Don's Voice

Paralyzed by ALS/MND, farmer Don Moir went on a ventilator in 1999; he hasn't spoken since. Don, like many ALS patients, communicates via an interpreter and a letter-board. Not Impossible found a way for him to communicate independently. By creating Don's Keyboard, we empowered Don to say "I Love You" to his wife, and we provided all with trapped-in syndrome the ability to download it for FREE.
Novartis

Turbo & Scott Addresses Challenges for TSC Teens/Young Adults

Ruder Finn
Novartis retained Ruder Finn (RF) to create an innovative resource to address an unmet need for young adults with the rare disorder tuberous sclerosis complex (TSC), which resulted in the production of a graphic novel that details specific challenges faced by this patient population. The story is anchored by a relatable young man with TSC named Scott.

10. Fashion and Beauty

Winner
Unilever

Dove Hair's Love Your Curls Campaign

Edelman
Dove Hair appointed a study and found that 10% of women in the US with curly hair are proud of it, and only 4 in 10 little girls with curls think it is beautiful. By launching the Quench Absolute line of curly hair products, Dove Hair set out to encourage women and girls to love their curls, knowing that they set a positive example for the next generation by voicing their beauty with confidence.
Karl Lagerfeld

Karl Lagerfeld Launches ecommerce site in Kim Kardashian Game First

Glu Mobile Inc.
Karl Lagerfeld brand launches their first e-commerce site, www.karl.com in the Kim Kardashian: Hollywood game first.

11. Retail

Winner
Karl Lagerfeld

Karl Lagerfeld Launches ecommerce site in Kim Kardashian Game First

Glu Mobile Inc.
Karl Lagerfeld brand launches their first e-commerce site, www.karl.com in the Kim Kardashian: Hollywood game first.
PACCAR Parts

Kenworth and Peterbilt Monthly Campaign

FCB/RED
As champion of the trucking industry, PACCAR Parts supports their Kenworth and Peterbilt parts & service dealerships throughout North America via an omnichannel marketing program to drive sales using national communications customized with localized offers. PACCAR Parts controls their brands’ look and feel and allows dealerships to optimize and localize materials through a simple turnkey process.

12. Sports and Lifestyle

Winner
Maytag

Maytag Hits a Home Run with Major League Baseball

Digitas LBi, Ketchum
In an effort to differentiate itself from its international competitors, Maytag wanted to focus on its American pride and powerful laundry products in 2015. Enter Major League Baseball: the perfect All-American partner to align the brand to – which also happened to index high among our target consumer. Maytag inked a first-ever sponsorship with MLB in 2015 to become the Official Washer and Dryer
Milk Processor Education Program (MilkPEP)

BUILT WITH CHOCOLATE MILK With Kelley O’Hara

After a slow but steady decline in milk consumption, research identified chocolate milk as an effective beverage for helping active adults recover after exercise. Recognizing this as an opportunity to engage lapsed milk drinkers, drive incremental sales of flavored milk and reposition chocolate milk, we partnered with high-profile elite athletes to show why they recover with it post-exercise.

13. Entertainment & Culture

Winner
ESPN

Call of Duty: Black Ops 3 – Marshawn Lynch Answers the Call of Duty

PMK•BNC
We tapped NFL star Marshawn Lynch, a Call of Duty fan, in support of Call of Duty: Black Ops 3. His love of the game and A-list status garnered coverage in sports, consumer & entertainment outlets. The PR team established two firsts: the first pro athlete to become a character in a Call of Duty game and the first ever eSports cover story for ESPN the Magazine, garnering great media coverage.
Gramercy Pictures

The Science behind Self/less

Maxus North America, Maxus North America
Before the launch of the provocative psychological science fiction thriller Self/less, Gramercy Pictures and Metalworks partnered to create an experiential launch party giving social media influencers an all-access pass into the Playboy Mansion.

14. Science and Education

Winner
Elsevier, Widmeyer Communications

Elsevier Connect

Elsevier Connect is an online platform that serves as an interactive forum for the research community, as well as a resource for employees to share industry stories with their clients and networks. Elsevier Connect publishes a wide variety of science-based features written by researchers, editors and employees and shared via a broad social media community to promote thoughtful discussion.
Chemours

Living Chemistry: The Launch of The Chemours Company

Ogilvy Public Relations
DuPont decided to spin-off 3 businesses into a new company to be established in 2015. The goal was to officially list The Chemours Company on the NYSE on July 1, 2015. OPR needed to create a branded, media-savvy company with a competitive position and communicate a counter-narrative to concerns. In short, OPR would successfully launch a $6 billion dollar “start-up” with a 200-year-legacy.
National Safety Council, University of Iowa

MyCarDoesWhat

MSLGROUP
With automotive technology rapidly changing and highway deaths and injuries on the rise, the need to educate drivers has never been greater. MyCarDoesWhat aims to raise awareness of new safety features and how they work. The research-driven, integrated campaign has reached 3.8 billion impressions and increased visits to the website 414% in just nine months.
Rosemont College

Our Tuition Promise: Rosemont College Announces 43 Percent Cut in Tuition

Buchanan Public Relations and Rosemont College partnered to announce Rosemont’s bold decision to slash tuition by 43 percent. “Our Tuition Promise” was unveiled at an all-campus assembly, followed by timely advertising during the Pope’s visit to Philadelphia. The strategy of openly discussing the broken college tuition pricing model, along with embargoed pitching, led to extensive media coverage.
Syngenta

Good Growth Through Advanced Analytics

G&S Business Communications
When Syngenta won the world’s most prestigious recognition of excellence in applying analytics to benefit business and humanitarian outcomes, G&S leaped at the opportunity to steer media toward the company’s innovation story. The PR program reaped coverage from key industry outlets and national press, placing Syngenta in the national spotlight and garnering more than 49 million impressions.

15. Travel and Tourism

Winner
Tourism Prince Edward Island

Ask an Islander

Zeno Group Canada
As Canada’s smallest province, Prince Edward Island has to think big when it comes to attracting tourists, an essential economic driver for this destination with so much to offer. Knowing that the Islanders are a key part of the authentic vacation experience, we developed Ask an Islander, a digital campaign where travelers could ask questions directly to the people who know it best, Islanders.
Cruise Lines International Association (CLIA)

Cruise Forward

High Lantern Group
Cruise Lines International Association’s Cruise Forward initiative builds confidence in the cruise industry with engaging content and clear, simple visuals. Our website, social media, email campaign, and downloadable resources have demonstrated growth in all primary performance metrics and deepened engagement with core audiences (cruise lines, travel agents, passengers, media, policy makers).
JetSmarter

JetSmarter Introduces Travelers to the Largest, Most Accessible Jet Marketplace in the World

5W Public Relations
JetSmarter, the “uber” of private jets, is the mobile app that gives access to the largest private jet marketplace. 5W Public Relations’ objective was to educate the public on the accessibility of private jets. As a result of 5W’s outreach and overall focus of expanding JetSmarter’s demographic, 5W secured over 404,059,821 media impressions and increased mobile downloads by 25% monthly.

16. Food and Beverage

Winner
MARS FOOD North America

Endangered Eats

Porter Novelli
The Seeds of Change® Brand looked to capture the passion and awareness currently focused on endangered animals to help save endangered plants and seeds by creating a promotional event called Endangered Eats. The event raised visibility for the organic food and seed brand within the Atlanta test market by teasing the serving of an “Endangered Eat” at an event hosted by local Chef, Hugh Acheson.
Boston Market Corporation

The Holiday Experts

FleishmanHillard
FleishmanHillard worked with Boston Market to develop The Holiday Experts, a platform to drive awareness and sales during Thanksgiving, also known as the “Super Bowl” for the food industry. Through this integrated program, Boston Market won the “The Big Game,” serving more than one million guests on Thanksgiving and increasing orders for catering and take-out by 20% during the holiday week.
Mars, Inc. - M&M'S, Weber Shandwick

M&M’S Red Nose Day Campaign

In 2015, M&M’S launched a movement to raise money and awareness for the first U.S. Red Nose Day. In total, M&M’S made a $1,250,000 donation to the Red Nose Day fund, generated 188.8 million media impressions, garnered 269.7 million social media impressions, drove 78,000 uses of the hashtag and 2.9 million engagements on program content.
PepsiCo

Bringing PepsiCo’s Food and Beverage Portfolio to New Heights: Game Day Grub Match

STUN Creative, The Culinary Institute of America, United Entertainment Group
PepsiCo partnered with the Culinary Institute of America to launch Game Day Grub Match, a competition challenging CIA students to create their best Super Bowl party dish using PepsiCo products as ingredients for a chance to win Super Bowl tickets and a scholarship. The competition was documented through a six-episode, cooking show-style video series hosted on www.GameDayGrubMatch.com.
United Soybean Board

Soy Para Soy: Building Awareness for a Hispanic Pantry Staple

MSLGROUP
MSLGROUP, on behalf of the United Soybean Board, leveraged previous program success to secure a partnership with the largest U.S. Hispanic-owned food company, Goya Foods, to promote its vegetable oil as 100% soybean oil. As a result of our efforts, Goya’s vegetable oil label permanently calls out 100% soybean oil, and the volume of shipments increased by 22% vs. the same time last year.

18. Government Agencies & Parties

Winner
Texas Comptroller of Public Accounts

Good for Texas Tour and Regional Snapshots

Glenn Hegar became Texas Comptroller in January 2015, and recently embarked on a 28-stop “Good for Texas Tour” of communities throughout the state. At each stop, Hegar speaks with attendees about the economic strengths and challenges facing the state and the region. He also distributes printed and Web-accessible Regional Snapshots, giving each community a quick assessment of its economy.
Cancer Care Ontario

My CancerIQ Online Risk Assessment Tool

My CancerIQ is an innovative new evidence-based online cancer risk assessment tool developed through a successful collaboration between Cancer Care Ontario and healthcare partners. My CancerIQ empowers Ontario residents to assess their own personal cancer risk and receive a personalized risk assessment and action plan with tips and resources to lower their cancer risk and live a healthier life.
City of Chicago - Department of Business Affairs and Consumer Protection

"Know Before You"

The Know Before You campaign takes consumer protection awareness to the next level . The series has more than 50 fliers geared toward protecting consumers from fraud and information them of the action they can take if they become a victim, the campaign covers of over thirty topics. It has has reached thousands of Chicagoans via social media, City outreach events, media coverage and public displays
Massachusetts Bay Transportation Authority

Customer Appreciation Campaign

In winter 2015, MBTA service was crippled by record snowfall, totaling 110 inches.Understandably, our customers were frustrated with service.The Customer Appreciation Campaign offered free fares on April 24 and 15% fare discounts in May. We also partnered with restaurants, stores and cultural attractions to offer customers even more discounts. We recorded a 10% increase of ridership on April 24.
The City of Calgary

Calgary Emergency Management Agency - Business Continuity Guide

The Calgary Emergency Management Agency (CEMA) created a Business Continuity Guide to help businesses remain operational during and after an interruption caused by an emergency or disaster. The guide outlines easy to follow steps that will help businesses plan and prepare for any interruption.

19. Associations

Winner
National Safety Council, University of Iowa

MyCarDoesWhat

MSLGROUP
With automotive technology rapidly changing and highway deaths and injuries on the rise, the need to educate drivers has never been greater. MyCarDoesWhat aims to raise awareness of new safety features and how they work. The research-driven, integrated campaign has reached 3.8 billion impressions and increased visits to the website 414% in just nine months.
Hass Avocado Board

Serving Up Fresh Relevance For Health Benefits of Aguacate

MSLGROUP
MSLGROUP was tapped by the Hass Avocado Board to manage and execute a partnership with American Diabetes Association to strategize creative ways to leverage avocado’s popularity with Hispanics to promote education about type2 diabetes prevention as well as strategically help sustain long-term, heavy consumption. The union proved ideal as both shared a common mission and audience.
National Association of Manufacturers

NAM Ozone Campaign

With the Environmental Protection Agency set to issue a new air quality standard for ozone in 2015, the NAM launched an unprecedented education and mobilization campaign to identify, engage and educate influential local policymakers about the devastating impact of this highly technical and little-understood issue. Following the campaign, the EPA chose not to pursue the most stringent regulation.

20. Non-Governmental Organisations

Winner
Lucie and André Chagnon Foundation

Croque-livres

Caroline Reumont Design, Casacom, Guillaume Langlois Vidéaste, MT Concept, Studio Dikini
Based on «Take a Book, Return a Book», Croque-livres is a network of book sharing boxes aimed at young Quebecers aged 0 to 12. The project is designed to bring communities together and foster engagement around the joy of reading. Adopted and managed by organizations, institutions, companies or individuals, these drop-off points provide children and their families with free access to shared books.
National Safety Council, University of Iowa

MyCarDoesWhat

MSLGROUP
With automotive technology rapidly changing and highway deaths and injuries on the rise, the need to educate drivers has never been greater. MyCarDoesWhat aims to raise awareness of new safety features and how they work. The research-driven, integrated campaign has reached 3.8 billion impressions and increased visits to the website 414% in just nine months.
Paralyzed Veterans of America

#UNSTOPPABLE

Proof Integrated Communications
Using sports sponsorships as a vehicle, Paralyzed Veterans of America engaged Proof to help increase their style without losing their substance. With the core brand in hand, we conceptualized an integrated campaign featuring three paralyzed athletes to create a new sub-brand that would appeal to a younger audience, resonate with sports fans, and get people excited about the organization’s mission.

21. Multi-Market Communication

Winner
The Princess Margaret Cancer Foundation

#NoHairSelfie Campaign

Fourth Dimension
A socially driven, digital fundraising event that invited participants to show solidarity with cancer patients by shaving their heads either actually, or virtually via the #NoHairSelfie app. #NoHairSelfie surpassed set goals with #NoHairSelfie hashtag trending at #3 in Canada; #NoHairSelfie app selected by Apple as best new app; fundraising target exceeded by +64%; app downloads exceeded by +120%.
Colgate-Palmolive

Colgate Total's Oral Health Month

Cohn & Wolfe
With many Hispanic families in the U.S. lacking access to health-care providers, resources and the education on how to cover and protect themselves, the American-based company, Colgate-Palmolive engaged, excited and educated the Hispaniccommunity through the power of a large-scale consumer activation, a celebrity sspokesperson, and social media amplification.
PACCAR Parts

Kenworth and Peterbilt Monthly Campaign

FCB/RED
As champion of the trucking industry, PACCAR Parts supports their Kenworth and Peterbilt parts & service dealerships throughout North America via an omnichannel marketing program to drive sales using national communications customized with localized offers. PACCAR Parts controls their brands’ look and feel and allows dealerships to optimize and localize materials through a simple turnkey process.

22. Change Communication

Winner
Special Olympics World Games

Lights… Camera… Inclusion!

Burson-Marsteller
A giant step toward achieving Special Olympics' mission for establishing a more inclusive and respectful society culminated in July at the 2015 Special Olympics World Games in Los Angeles. Ongoing storytelling and enhanced awareness fueled positive shifts in perceptions about people with intellectual disabilities post-Games, increasing 4% to 5% among U.S. households, according to Nielsen.
Chartwells Higher Education Dining Services

Chartwells Monthly & Chartwells Weekly

Create one cost effective digital “newsletter” that reaches multiple audiences instead of creating multiple newsletters. Avoid the “newsletter” stigmatism. Create a website to publicly share the digital publication that contains confidential content that only associates can access. Create weekly email for associates containing consolidated messaging from many departments to reduce email fatigue.
Microsoft, Microsoft

We Are IT

Sherwood Creative, Traina Design
The We Are Microsoft IT campaign helped 5200 IT employees worldwide understand how their work supports the Microsoft IT vision and Microsoft’s strategy, and to feel a sense of pride in belonging to IT. The team created multiple vehicles that were effective as stand alone tactics, but even more powerful as an ongoing drum beat to reinforce the message that IT will “Create tomorrow. Deliver today."

23. Internal Communication

Winner
Cox Enterprises, Inc.

Cox Retirement Dream It, Do It Campaign

The Dream It, Do It campaign sought to provide Cox employees with a better understanding of their retirement benefits and improve their retirement readiness. This year's campaign coupled an innovative creative approach that brought employee testimonials and imagery to the forefront with a high-impact contest that challenged employees to visualize their ideal retirement.
Bacardi

Good Spirited: Building a Sustainable Future

On its 152nd anniversary, family-owned Bacardi rolled out its “Good Spirited” sustainability program to showcase its commitment to reduce environmental impact in sourcing, packaging and operations. This became an opportunity to inspire employees to activate sustainability programs and contribute to an estimated $17M in annual savings resulting from improved energy, water and waste use.
Medtronic

Medtronic Earns Employee Support for High-Profile Acquisition of Covidien

Brunswick
Minnesota-based global medtech leader Medtronic announced plans to acquire Dublin-based Covidien for $42.9 billion. Medtronic needed to bring together more than 46,000 Medtronic employees and 38,000+ Covidien employees under one company and mission. The company developed a comprehensive integration plan to maintain and grow employee engagement throughout the acquisition process.
Novartis

Novartis Long Live Life Awards 2015

Ruder Finn
As the first ever, global employee recognition program, the Long Live Life Awards enabled associates to recognize their colleagues’ contributions to the Novartis mission and Values & Behaviors, while connecting them to the core message of Long Live Life – that a normal life is extraordinary. The program became the most successful internal engagement campaign in Novartis history.
Thomson Reuters

Connect Day 2015

Instinctif Partners
Helping 50,000 people in 400+ offices around the world understand where the company is going is a challenge. Breaking down silos and creating a connected community of 50,000 people is even harder. But that’s exactly what Instinctif Partners did with Thomson Reuters on June 9, 2015 for the Connect Day Program.

24. Crisis Communication

Winner
Recall Holdings

Reputation Management and the Brooklyn Warehouse Fire

MSLGROUP, MSLGROUP, MSLGROUP, MSLGROUP
Recall Holdings experienced a fire at one of its storage facilities in Brooklyn, New York. Managing the crisis required diligent monitoring, swift messaging and a high-level of coordination from the MSLGROUP team and Recall contacts. By focusing on the efforts of first responders, coverage on the event stayed centered on the heroics – helping preserve Recall’s brand reputation.

25. Content Marketing

Winner
Humane Society Silicon Valley

Eddie the Terrible

In early Winter 2014, Humane Society Silicon Valley presented UPRAISE with a challenge: create significant media buzz that would lead to finding a forever home for an “unadoptable” Chihuahua named Teddy. Results were greater than expected when Eddie the Terrible's story went viral and was featured on various national publications and broadcasts.
Avaya

Translating Tech Campaign

FleishmanHillard
In 2015 Avaya was working to reposition itself as a 21st century tech leader and attract business decision-maker interest. FleishmanHillard developed a buzzword-blasting campaign that poked fun at business clichés and translated tech jargon. The campaign delivered over 23M impressions, 575K video views, record levels of social engagement and a 244% increase in traffic to the campaign microsite.
Mars, Inc. - M&M'S, Weber Shandwick

M&M'S 1 Million Tastes of Crispy Giveaway - #NashHasCrispy

To help re-launch M&M’S Crispy and create new f fans, M&M’S and PR/social agency Weber Shandwick developed the #NashHasCrispy program, enlisting social media sensation Nash Grier to facilitate a product giveaway and develop social content to entice his fans to try the recently re-released candies. The social experiment paid off, generating over 118MM impressions, of which, 87MM were earned social.
Paycom

ACA Awareness Campaign

The Affordable Care Act is a complex piece of legislation that has businesses confused and left looking for answers, especially in regards to compliance. Our ACA campaign informs businesses about the requirements of this monumental change and empowers them to take control of their own compliance through our software. The overall return on our investment was 5,914 percent.
PepsiCo

PepsiCo #HowWillWe Microsite and Campaign

To support PepsiCo's 2014 Sustainability Report, we launched a companion microsite and social campaign (#HowWillWe), designed to help users explore and share ideas about issues relevant to the world and to PepsiCo's business. The strategy engages users to inspire discussion around the questions of "How Will We: Grow Sustainably, Thrive in a Changing Environment and Create Opportunity?".
Zurich North America

Automotive Finance & Insurance Content Marketing Strategy

The Automotive Finance & Insurance line of business is a growth area for Zurich. To support the aggressive growth plans, a content marketing strategy was developed and implemented to regularly produce and distribute content marketing assets to our target audience. The goal of our strategy is to increase brand awareness, generate leads and educate our target audience.

26. Brand Relationship

Winner
Whirlpool

Care is Musical

The “Care is Musical” campaign combined a timeless song from Whirlpool ads, a credible Grammy® nominee with a story to tell, the Awards season’s habit of thanking the people behind every success, and a contest for Americans to acknowledge loved ones through music. The result was two “Fox and Friends” segments, and 591 additional placements for a total of 277.5 million impressions.
Hewlett-Packard Company

HP MyPrintly Influencer Community

Created by HP, MyPrintly is an innovation accelerator where HP integrated the customer into concept ideation, market research, product development, strategic partnerships & engagement. Through an active online community and a series of events, HP has been able to create better, more profitable products 10x faster, saving more than 50% on research costs, and producing 15x greater engagement online.
Samsung Electronics America

Samsung Studio LA

PMK BNC
The Samsung Studio LA created the first-of-its-kind pop-up in Los Angeles. Located across from The Grove (a retail and entertainment complex), this consumer destination told the Samsung story across business verticals in a premiere experiential environment. Compelling, unique and connected demonstrations, interactions and specialty programming drove awareness and trial of products.
Tom's of Maine

Tom’s of Maine Earth Month 'Start Young, Live Green' Campaign

Cohn & Wolfe
Earth Month as become a sea of “free tote bag” promotions and cliché phrases. Tom’s of Maine, a leading US natural oral and personal care brand, asked its agency team to break through the clutter and give consumers a fresh way to help the planet. The challenge was to drive sales in April by communicating Tom’s brand values and planting the seed that caring for the Earth starts at the bathroom sink
Unilever

Dove Men+Care ‘Real Strength’

Edelman
The Dove Men+Care Real Strength campaign successfully spurred change in the masculinity conversation by creating a new narrative celebrating the caring side of men. The campaign juxtaposed men's Real Strength against the physical strength dominating sports' biggest stage.

27. Launch

Winner
Southern Comfort

Southern Comfort Takes Flight With #SoCo2Go on April Fool’s Day

Leveraging the April Fools’ Day media window and a key sales period for Southern Comfort, MWWPR conceived SoCo 2Go – the world’s first alcohol drone delivery service. The real-time marketing campaign created intrigue and conversation around the brand and new Caramel Comfort and was executed through creation of original video, photo, social and traditional media content that spread the news.
Gramercy Pictures

The Science behind Self/less

Maxus North America, Maxus North America
Before the launch of the provocative psychological science fiction thriller Self/less, Gramercy Pictures and Metalworks partnered to create an experiential launch party giving social media influencers an all-access pass into the Playboy Mansion.
MasterCard

A Selfie A Day Keeps the Fraudsters at Bay: MasterCard Asserts Leadership in Biometrics Space

“Stop making me try to remember things to prove I am who I am,” Ajay Banga, MasterCard CEO, declared at February’s White House Cybersecurity Summit, where MasterCard made a $20 million commitment to cybersecurity measures, including biometrics. Just a few months later, enter “Selfie Pay.” Tapping into a cultural phenomenon, MasterCard brought the next generation of payment technology to life.
R and H Direct and Woof Washer 360

Woof Washer 360 Viral Product Launch

Marketing Maven PR
Marketing Maven was contracted to service the Woof Washer 360 campaign to aid in the product launch and support their launch with social development and management. With their understanding of the product category and expertise in executing social campaigns, they produced a campaign with an overall CPM of $0.02 and a ROI of $24 to $1.
Three international businessmen

100 LIVES

Edelman
100 LIVES is a unique initiative founded by three Armenian businessmen and philanthropists looking to use the 100th anniversary of the Armenian Genocide to reinforce the events in the world’s memory and demonstrate gratitude to those who put themselves in harm’s way to save Armenians a century ago. Edelman worked with 100 LIVES to build this complex initiative and launch it at a world-class event.

28. Relaunch

Winner
Taylor Guitars

Taylor Guitars Ushers in Maple's Rich Revival

Envisioning maple as a viable tonewood for the future health of the forests, Taylor Guitars relaunched its maple 600 Series guitars in 2015. The new guitars showcased an array of design refinements, with the company engaging in a dialogue with consumers about the harsh realities of tonewood sourcing. The relaunch resulted in over triple digit product sales growth and increased consumer education.
MasterCard

MasterCard Website Transformation

MasterCard launched a redesigned U.S. corporate website to deliver an exceptional user experience; convey MasterCard as a technology leader; and offer valuable content to various stakeholders. Feedback has been outstanding and the new site is the first to go live as part of a multi-year initiative to transform MasterCard’s regional and B2B websites in more than 200 countries around the world.
Spin Master Corp.

Meccano

Meccano, founded in the early 20th century, produces construction kits that were marketed in the U.S. as Erector Sets. Spin Master acquired Meccano in 2013 and set out to revitalize the brand. A key component in the rebrand was the launch of the “Meccanoid”, a four-foot tall, programmable, walking, talking robot that you build from familiar yet updated Meccano tools and pieces.

29. Employer Branding and Recruiting

Winner
Hill+Knowlton Strategies

Hill+Knowlton Strategies Promotes Work-Life Blend with H+K Outside: Kids Initiative

The recent workplace revolution — about whether work is working for today’s professionals, particularly for blending work and family — is flipping the script firms have followed for years on the perpetual challenge of retaining talent. New H+K policies related to working parents had immediate impact, internally on talent objectives, and externally by pushing the whole industry on this key issue.
Citi

The Citi Progress Awards

The Progress Awards are Citi’s CEO-sponsored annual recognition program to promote and celebrate Citi’s mission of enabling progress. First introduced in 2014, the Awards reach more than 60,000 of Citi’s 220,000 employees and have exceeded expectations for participation and engagement. It has become a powerful program as Citi strengthens and sources its brand story.

30. Corporate Social Responsibility

Winner
Mars, Inc. - M&M'S, Weber Shandwick

M&M’S Red Nose Day Campaign

In 2015, M&M’S launched a movement to raise money and awareness for the first U.S. Red Nose Day. In total, M&M’S made a $1,250,000 donation to the Red Nose Day fund, generated 188.8 million media impressions, garnered 269.7 million social media impressions, drove 78,000 uses of the hashtag and 2.9 million engagements on program content.
ConAgra Foods

Hunger Free Summer Tell-A-Thon

Ketchum Inc.
There are 22 million kids who receive free or reduced-price meals during the school year; however, nearly 80 percent of those kids don’t have access to subsidized meals when school’s out for the summer. In response, ConAgra Foods created a virtual TELL-A-Thon that invited kids and adults to tell someone they know about the issue of U.S. child hunger. Because telling is the first step to feeding.
PepsiCo

PepsiCo #HowWillWe Microsite and Campaign

To support PepsiCo's 2014 Sustainability Report, we launched a companion microsite and social campaign (#HowWillWe), designed to help users explore and share ideas about issues relevant to the world and to PepsiCo's business. The strategy engages users to inspire discussion around the questions of "How Will We: Grow Sustainably, Thrive in a Changing Environment and Create Opportunity?".
Subaru of America

Subaru Drives Home the Shocking Need for Pet Safety

Subaru engaged MWWPR to raise awareness and educate pet lovers everywhere on the importance of protecting pets when traveling and selecting the right pet safety products. The campaign was a success, earning outstanding media coverage from national and local media, generating positive brand engagement via social media, and most importantly, making a tangible impact on the pet products industry.
USI Insurance Services

USI Gives Back

USI Gives Back is an annual, nationwide campaign where more than 140 USI offices across the United States invest their time, talent and treasure in local community service throughout the year. Since inception, more than 4,500 employees have come together to volunteer during USI Gives Back to assist hundreds of organizations and facilities helping over 100,000 people annually.

31. Event & Experiential Marketing

Winner
Delta Faucet

Delta Mud Run

MSL Group, Starcom MediaVest Group, rEvolution
For a target that correlates messes with fun and low-flow showerheads with sacrifice, we created the ultimate indulgence: the world’s biggest group shower station, perfect for washing off after a mud run and for proving the efficacy of Delta Faucet’s new low-flow product.
MARS FOOD North America

Endangered Eats

Porter Novelli
The Seeds of Change® Brand looked to capture the passion and awareness currently focused on endangered animals to help save endangered plants and seeds by creating a promotional event called Endangered Eats. The event raised visibility for the organic food and seed brand within the Atlanta test market by teasing the serving of an “Endangered Eat” at an event hosted by local Chef, Hugh Acheson.
Philips

Philips Connect to Healthy

One Voice
The Connect to Healthy campaign demonstrates how real time health data tracking aggregated from wearable devices, connected technologies and personal health apps provide personalized health insights for people. Showing the potential of connected technologies to encourage prevention and healthy living, speed diagnosis and treatment, and enable better recovery and home care.
Visa

Visa #ChipReady Tour

FleishmanHillard
October 1, 2015 marked the beginning of the transition to EMV chip technology, the largest change in payment card acceptance in U.S. history. To spread the word the Visa brand team hit the streets of Washington D.C. with the #ChipReady Food Truck Tour. The chip themed truck interacted with over 1,200 cardholders and generated almost 2 million positive earned and social media impressions.
Visa Inc.

Visa One Handed Catch Super Bowl Guinness World Record

FleishmanHillard
Visa wanted to insert its new Visa Checkout payment service into the Super Bowl XLIX conversation (without a $4.5 million ad-buy). To do this, and communicate that Visa Checkout is so easy you only need one hand to do use it and pay online, a Guinness World Record was set with the help of NFL all stars.

32. Public Affairs

Winner
States United To Prevent Gun Violence

The Gun Store

Grey New York
60% of Americans believe guns make homes safer. To debunk this myth States United To Prevent Gun Violence (SUPGV) did the unthinkable and opened a gun store in NYC – a social experiment, urging people to think twice before purchasing a firearm by highlighting their unsettling histories. These efforts resulted in 12 million views of the online film and 775 million impressions.
City of San Bruno

From Tragedy to Transformation: The City of San Bruno Challenges and Changes a Broken Utility Regulatory System in California

The City of San Bruno took on PG&E, and forever changed its relationship with the California Public Utilities Commission (CPUC) after a PG&E gas pipeline explosion ripped through the city. It’s advocacy efforts resulted in the termination of top PG&E and CPUC officials, the largest penalty levied against a utility company in U.S. history, and an ethics investigation into the safety culture of PG&E
Medtronic

Medtronic Public Affairs Campaign Solidifies Support for Covidien Acquisition

Brunswick
Minnesota-based Medtronic announced plans to acquire Dublin-based Covidien for $42.9 billion. The acquisition was structured as a so-called “inversion,” which generated significant challenges that were addressed through a comprehensive public affairs strategy to reiterate the deal’s strategic benefits. As a result, Medtronic was able to close the deal – succeeding where others fell short.

33. Issues & Reputation Management

Winner
PepsiCo

PepsiCo #HowWillWe Microsite and Campaign

To support PepsiCo's 2014 Sustainability Report, we launched a companion microsite and social campaign (#HowWillWe), designed to help users explore and share ideas about issues relevant to the world and to PepsiCo's business. The strategy engages users to inspire discussion around the questions of "How Will We: Grow Sustainably, Thrive in a Changing Environment and Create Opportunity?".
CSX

Tomorrow Comes Through: CSX and The Virginia Avenue Tunnel

APCO Worldwide
CSX needed to upgrade the Virginia Avenue Tunnel to meet growing freight demands. Following a contentious public input process which delayed project approval, CSX worked with APCO Worldwide to create an advocacy and community engagement campaign to improve understanding of the project benefits. Focused communications changed the conversation in the community and the project broke ground in 2016.

34. Annual Report

Winner
Dell & PPR Worldwide

Dell's Annual Report to Customers

Dell's annual report to customers is a fully digital report that transcends traditional business updates and allows customers, media, analysts and Dell team members to share in a conversation with Dell’s executives on the state of the business.
DCT Industrial

DCT Industrial Annual Report

COHN Marketing
DCT Industrial Trust is a leading industrial real estate company in the U.S. As a public company, DCT creates and distributes an Annual Report to inform key stakeholders about the company’s performance, vision and strategies for the future of the business. This year's Annual Report showcased a recent rebranding effort - Building Trust - that was well received by DCT's investor community.
Thomson Reuters

Know (Thomson Reuters 2014 Annual Report)

Our 2014 annual report uses a variety of interactive assets, videos and our iconic Reuters photography to look back at the world in 2014, and explore the information and insights that our customers needed to know in order to navigate this challenging global landscape. We had more than 100,000 total interactions on the site from more than 20,000 users.

35. CSR Report

Winner
Lockheed Martin

The Science of Citizenship: 2014 Sustainability Report

The Science of Citizenship embodies our sustainability philosophy. More than a commitment to propel responsible business growth, it cultivates scientific breakthroughs, global security and essential citizen services. The 2014 report is housed on our webpage, which now ranks in the top 10 of Lockheed Martin pages for number of unique visitors. We exceeded our unique page view goal by 800%.
Hill+Knowlton Strategies

Hill+Knowlton Strategies 2014-2015 Sustainability Report

Hill+Knowlton Strategies U.S. launched its first-ever Sustainability Report, as a dynamic microsite, in 2015. The firm applied best practices it uses with clients on itself, incorporating months of data collection, internal and external stakeholder surveys, writing, video and design. The resulting report is the most comprehensive look ever at H+K U.S. and its commitments to long-term success
PepsiCo

PepsiCo #HowWillWe Microsite and Campaign

To support PepsiCo's 2014 Sustainability Report, we launched a companion microsite and social campaign (#HowWillWe), designed to help users explore and share ideas about issues relevant to the world and to PepsiCo's business. The strategy engages users to inspire discussion around the questions of "How Will We: Grow Sustainably, Thrive in a Changing Environment and Create Opportunity?".

36. Employee Publication

Winner
SHIFT Communications

Creating Company Culture: The SHIFT Mullet

Here at SHIFT Communications, culture is a cornerstone of our agency. A mullet perfectly encapsulates our unique “business in the front, party in the back” culture, and is hence the title of our monthly newsletter. With The Mullet, we strived to offer employees across our four offices greater insight into one another’s personal and professional lives.
Chartwells Higher Education Dining Services

Chartwells Monthly & Chartwells Weekly

Create one cost effective digital “newsletter” that reaches multiple audiences instead of creating multiple newsletters. Avoid the “newsletter” stigmatism. Create a website to publicly share the digital publication that contains confidential content that only associates can access. Create weekly email for associates containing consolidated messaging from many departments to reduce email fatigue.

37. External Publication

Winner
Soraa

Soraa Product Guide

Makovsky
To showcase the beauty and technological advantage of Soraa's world-class LED bulbs, the company turned to Makovsky to design and develop a brilliant product catalogue. The white square catalogue with embossed Soraa bulb has spectacular imagery of the company's installations, illuminating info about the company's state-of-the-art technology and simply perfect layouts of the company's products.
Chartwells Higher Education Dining Services

Chartwells Monthly & Chartwells Weekly

Create one cost effective digital “newsletter” that reaches multiple audiences instead of creating multiple newsletters. Avoid the “newsletter” stigmatism. Create a website to publicly share the digital publication that contains confidential content that only associates can access. Create weekly email for associates containing consolidated messaging from many departments to reduce email fatigue.
Ledcor Group

Ledcor Group Corporate Brochure

DDB Karacters
- The Ledcor Group was growing rapidly, surpassing $3 B in revenue & becoming diversified, both functionally & geographically - Clients, suppliers, govts & shareholders wanted to learn more about the new Ledcor; - its capabilities, capacity, breadth and depth - Ledcor & DDB created a industry-leading, 40+ page, gatefold corporate brochure for C Suites, RFPs, project proposals & presentations
Mission Pharmacal

Mission Pharamacal Corporate Brochure

DeeterUSA
Mission Pharmacal Company was founded in 1946 by a pharmacist with a deep commitment to helping people and an entrepreneurial spirit. In partnership with DeeterUSA, Mission developed a corporate brochure that provided Mission’s corporate history, explanation of their full capabilities, and offered their vision for the future.
Texas Comptroller of Public Accounts

50-State Scorecard

As Texas’ chief financial officer, the Comptroller of Public Accounts forecasts state revenues and helps stakeholders and the general public understand trends affecting our economy. The 50-State Scorecard is an interactive Web tool that allows its users to quickly compare Texas with other states on measures including business climate, government debt, demographics and quality of life.

38. Corporate Advertising

Winner
Monsanto Hawaii

GMO Ground Zero: Dispelling Myths and Increasing Awareness for Monsanto Hawaii

Singer Associates
Singer developed an advertising campaign to educate Hawaiians on what the company does and how they are a good corporate partner and neighbor. The TV and radio spots featured the company’s Hawaii employees. The campaign tripled website visits, added 100 newsletter subscribers, reached 20,000 YouTube views, produced 10,000 post likes and 600 shares, and increased page likes from 1/day to 16/day.

39. Corporate Film and Video

Winner
Domtar

A Portrait on Paper: The Story Behind Domtar’s Paper Made Here

Ogilvy Public Relations
Domtar’s "Paper Made Here" program aims to raise awareness about the importance of buying North American paper, and encourages the question “where does my paper come from?” A Portrait on Paper is an award-winning short documentary, and the first video in a new series we have developed to better share the "Paper Made Here" story with our customers, environmental groups, policymakers and the public.
Fiserv

Financial services @ the speed of life

Digital transformation has changed financial services forever. It is no longer somewhere we go, but something we do as part of our everyday lives. In short, people aren’t thinking about financial services – They’re thinking about the bills they need to pay, about saving for college, about making sure they’ll have enough money for retirement. They’re thinking about LIFE.
MultiVu

Where will video take you?

A promotional video to show clients and potential clients the possibilities of video. A story is important to tell visually but the style and type of video you use to tell it is just as important. This was successful not only in showing our clients our capabilities, but also became a helpful tool for our sales team.
NOVAGOLD, NOVAGOLD

NOVAGOLD Alaska Video Series

On Demand Production Network
NOVAGOLD’s documentary-style Alaska Video Series was created to foster collaboration, mutual respect and a better understanding of the realities of those living in the remote communities of the Yukon-Kuskokwim region, where our Donlin Gold project is located, exploring their long cultural history, traditional ways-of-life as well as the challenges they face living in such an isolated region.
Spin Master Corp.

The Great Canadian Toy Story

Spin Master, founded in 1994 by Ronnen Harary and Anton Rabie transformed from a small, single product toy company into a leading global, diversified and highly innovative children's entertainment company. With the inspiration of its founders, Spin Master embodies a deeply rooted culture of creativity, partnership and passion that is evident in ‘The Great Canadian Toy Story’.

41. Blog

Winner
SCHOTT

Glass Made of Ideas Blog

Gregory FCA
SCHOTT is a leading international technology group in specialty glass and glass-ceramics. Because SCHOTT works across diverse industries and has countless stories to tell, Gregory FCA developed the Glass Made of Ideas Blog to tie them all together under the banner of innovation, better connecting SCHOTT with its partners and customers to grow its voice as a leader in materials science.
SHIFT Communications

How SHIFT Communications Built Its Agency Blog to Be a Must-Read

Content marketing is a hot ticket in the PR and marketing world right now. That’s a lot of competition for attention. SHIFT has expanded its contributors, increased creative content and followed its paid/earned/owned strategy to make its blog a big name in the PR world.
Zurich North America

Risks Revealed 2015

Zurich North America’s 5-year-old B2B blog, Risks Revealed, went through a massive overhaul in 2014 after being relatively dormant during its first three years. After its explosion in 2014, the company was faced with not only keeping success in the green, but also growing even further and providing even more valuable industry content in 2015.

42. Website

Winner
The Princess Margaret Cancer Foundation

#NoHairSelfie Campaign

Fourth Dimension
A socially driven, digital fundraising event that invited participants to show solidarity with cancer patients by shaving their heads either actually, or virtually via the #NoHairSelfie app. #NoHairSelfie surpassed set goals with #NoHairSelfie hashtag trending at #3 in Canada; #NoHairSelfie app selected by Apple as best new app; fundraising target exceeded by +64%; app downloads exceeded by +120%.
Cruise Lines International Association (CLIA)

Cruise Forward

High Lantern Group
CruiseForward.org builds confidence in the cruise industry through engaging content and visuals that are simple and transparent. The website refresh has deepened engagement with core audiences – travel agents, passengers, news media, policy makers, and cruise industry stakeholders – and continues to be an effective platform for issues management, information sharing, and advocacy.
IGT

IGT Website Integration Project

GTECH and IGT merged in April 2015 to create the world’s leading end-to-end gaming company. In June, a project began to integrate IGT.com and GTECH.com. Our B2B website is the main source for showcasing our solutions across a range of products and channels. It gives our government-sponsored and commercial gaming customers high-level insight into IGT’s extensive portfolio of products and services.
MasterCard

MasterCard Website Transformation

MasterCard launched a redesigned U.S. corporate website to deliver an exceptional user experience; convey MasterCard as a technology leader; and offer valuable content to various stakeholders. Feedback has been outstanding and the new site is the first to go live as part of a multi-year initiative to transform MasterCard’s regional and B2B websites in more than 200 countries around the world.
The Harry and Jeanette Weinberg Foundation

Weinberg Foundation Web Redesign

This project involved a complete refresh and redesign of the Weinberg Foundation’s website. This included a contract component, involving Foundation Center in New York, to implement a grants database and interactive mapping feature. All other web development work was executed in-house.

43. Microsite

Winner
Novartis

Turbo & Scott Addresses Challenges for TSC Teens/Young Adults

Ruder Finn
Novartis retained Ruder Finn (RF) to create an innovative resource to address an unmet need for young adults with the rare disorder tuberous sclerosis complex (TSC), which resulted in the production of a graphic novel about a teen with TSC named Scott that details specific challenges faced by this patient population and is housed on microsite TSCStory.com with other educational materials.
Bank of America

BankAmericard Travel Rewards® credit card: Dream Vacation Campaign

Burson Marsteller
Bank of America aimed to increase BankAmericard Travel Rewards® credit card awareness by engaging travelers with The BankAmericard Travel Rewards credit card Dream Vacation Campaign hosted on a branded microsite, driving traffic to the Travel Rewards credit card application page.
KAYAK

KAYAK 2015 Travel Hacker Guide

Text100
The Challenge: Position KAYAK as the go-to travel comparison and booking website for those who love travel, demonstrate the power of data-driven decisions and use digital and social media to amplify KAYAK’s advantages and reach a vastly expanded audience. The Solution: The KAYAK 2015 Travel Hacker Guide - an interactive, online application that empowers consumers to make smarter travel choices.
Ledcor

Ledcor Highways Microsite

Pace Creative Group
- Ledcor maintains 5,000 miles (8,000 kms) of mountainous highways in Alberta, Canada. - Drivers wanted to use mobile devices and social media for the latest weather & road conditions, and live snow plow locations. - Ledcor built Canada's first mobile-friendly, real-time, highway operations micro-site. - The site improved safety & reliability for Canadian winter drivers.
PepsiCo

PepsiCo #HowWillWe Microsite and Campaign

To support PepsiCo's 2014 Sustainability Report, we launched a companion microsite and social campaign (#HowWillWe), designed to help users explore and share ideas about issues relevant to the world and to PepsiCo's business. The strategy engages users to inspire discussion around the questions of "How Will We: Grow Sustainably, Thrive in a Changing Environment and Create Opportunity?".

44. Social Media

Winner
Delphi

Delphi Cross Country Automated Drive-social campaign

Execute a program that has never been done before--a fully autonomous drive across the U.S. from San Fran to NYC landing just ahead of the New York International Auto Show media days and Delphi's annual investor meeting on April 2. It would be North America's first and longest drive ever completed by an autonomous vehicle.
Cruise Lines International Association (CLIA)

Cruise Forward

High Lantern Group
CruiseForward.org builds confidence in the cruise industry through engaging content and visuals that are simple and transparent. The website refresh has deepened engagement with core audiences – travel agents, passengers, news media, policy makers, and cruise industry stakeholders – and continues to be an effective platform for issues management, information sharing, and advocacy.
Merck for Mothers

Merck for Mothers Encourages Influencers to Use Their Voice For Social Good

Marina Maher Communications
In an online space where pharmaceutical companies typically shy away, Marina Maher Communications and Merck turned to social media to create and nurture a highly engaged fan base full of key online influencers who have the power to reach our target audience to build awareness about Merck for Mothers, a 10-year, $500 million global initiative toward creating a world where no woman dies giving life.
Milk Processor Education Program (MilkPEP)

Get Real: Rallying Around The Truth About Milk

Recently, milk has been under attack. Milk alternatives have been making confusing claims and activist groups have been increasing attacks against the longtime staple. So, the Milk Processor Education Program (MilkPEP) decided to “Get Real” and share the truth about milk via social media.
Transat Tours Canada

Transat Sun Auction

DentsuBos Montreal
On the occasion of Cyber Monday, Transat launched the first Canadian auction on Twitter, diverting this platform from its usual use. The social media were the cornerstone of this project and acted as publicity channel, a platform for bidders and a stage for the influencers and the brand. The initiative attracted over 82 000 visitors and generated more than 6 million potential impressions in 12 hrs

45. Mobile Communication and Apps

Winner
The Princess Margaret Cancer Foundation

#NoHairSelfie Campaign

Fourth Dimension
A socially driven, digital fundraising event that invited participants to show solidarity with cancer patients by shaving their heads either actually, or virtually via the #NoHairSelfie app. #NoHairSelfie surpassed set goals with #NoHairSelfie hashtag trending at #3 in Canada; #NoHairSelfie app selected by Apple as best new app; fundraising target exceeded by +64%; app downloads exceeded by +120%.
Karl Lagerfeld

Karl Lagerfeld Launches ecommerce site in Kim Kardashian Game First

Glu Mobile Inc.
Karl Lagerfeld brand launches their first e-commerce site, www.karl.com in the Kim Kardashian: Hollywood game first.
Utah Department of Transportation

SNAP Walking School Bus App

Intrepid Agency, Intrepid Agency
Nationwide, the number of students walking/biking to school has decreased significantly. In response, the Utah Department of Transportation (UDOT) Student Neighborhood Access Program (SNAP) worked with PTA members and school leadership to create a mobile tool to make this important activity easier and safer - the nation’s first dedicated Walking School Bus (WSB) smartphone app.

46. Online Video Channel

Winner
Spin Master Corp.

SpindoTV

Spin Master, a leading global children's toy and entertainment company, launched its new kid-targeted YouTube channel, SpindoTV — developed in partnership with leading YouTube animation distributor Mondo Media. Aimed at the 6-11 demo, the channel features both animated and live-action serial content.